Here's a pernicious loop:
A Hot New Thing™ comes along
Experts™ tout it as the silver bullet
Teams ask too much of it
Hot New Thing™ crumples under the weight of unwarranted expectations
Think pieces abound, announcing the death of Hot New Thing™
Hot New Thing™ becomes a Cold Dead Failure™
Design systems. Agile. Design thinking. Design Sprints. MVPs. And so on.
We tend to blame a methodology, externality, or technology rather than examine our own contribution to dysfunction.
[The topic deserves a much larger post, but this will have to suffice for now.]
Header photo by Jorge Salvador on Unsplash

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